Penfolds New Victoria Derby Day Sponsor

The Victoria Racing Club (VRC) has announced Australian winemaker Penfolds as its new Victoria Derby Day partner. The four-year sponsorship agreement includes the naming rights to Australia’s oldest classic race, the Gr1 Victoria Derby, and the first day of the world-renowned Melbourne Cup Carnival, Victoria Derby Day. Penfolds becomes just the third naming rights sponsor for the Victoria Derby in its illustrious 166-year-history. VRC Chairman Neil Wilson said the Club is delighted to welcome Penfolds as the new Victoria Derby Day partner. “As custodians of what is widely regarded by race lovers as the best day’s racing in Australia, the Victoria Racing Club is incredibly proud to link the Victoria Derby with a global brand that is as iconic and time-honoured as Penfolds. The new partnership extends one of the longest VRC partner relationships to more than 40 years with Penfolds owner, Treasury Wine Estates,” Mr Wilson said. “Victoria Derby Day traditionally attracts the largest crowd on any Australian racecourse every year and this year we are eagerly anticipating the return of spectators to Flemington Racecourse to enjoy Penfolds Victoria Derby Day, and mark the moment enjoying a Penfolds wine.” The new partnership will see Penfolds take up a marquee position in Flemington’s exclusive Birdcage Enclosure, become Official Wine Partner of the VRC and Melbourne Cup Carnival, design a special Penfolds experience for VRC members and curate wine lists in all venues across course including the world-class Club Stand.” Established in 1844, Penfolds is globally renowned for its flagship Penfolds Grange, arguably Australia’s most iconic red wine.

Johnny Get Angry won last year's Victoria Derby (pic: Mark Gatt)