NZB a Finalist in Key Business Award

New Zealand Bloodstock has secured a place as a finalist in the New Zealand Trade and Enterprise (NZTE) New Zealand International Business Awards for 2021 – the country’s most prestigious award programme for exporting businesses. The sales company is a contender in the Innovation in Response to COVID-19 category. Bloodstock Sales Manager Danny Rolston was elated by NZB’s recognition in the category, for both its auction sales and airfreight success. “As with many businesses around the globe, the adversity and challenges we faced while trading horses in the midst of a global pandemic tested not only NZB, but our industry in its entirety. Traditionally our auction sales process has relied heavily on having international buyers onsite.” Rolston conceded, “COVID presented a huge challenge to us in that we had to change the way we’ve been selling horses successfully for the last 90 years. In response to the pandemic and having no international buyers present, NZB developed and rigorously tested its robust and user-friendly online bidding platform, which has now become a staple in the way it operates its thoroughbred and standardbred auction sales. This year’s award winners will be announced on 14 October at a function in Auckland.

New Zealand Bloodstock faced many challenges (pic: nzb.co.nz)